A new 34,000 sq ft venue and events space is set to open at Westfield London at the end of 2019.
Retail property company Unibail-Rodamco-Westfield and event creator Broadwick Venues will launch Exhibition in at the White City shopping centre complex.
Spanning two floors, the repurposed grade II-listed Dimco East building will accommodate a total standing capacity of 3,000.
It will be used to host brand experiences, product launches, exhibitions, conferences, award ceremonies and music events.
Michel Dessolain, Europe chief operating officer for Unibail-Rodamco-Westfield, said: “Unibail-Rodamco-Westfield creates unique and innovative destinations globally where our customers can shop, dine, be entertained and connect. Our partnership with Broadwick Venues, one of the biggest players in the events industry in the UK, and through the support of London Borough of Hammersmith and Fulham, will deliver an amazing new entertainment experience and will be a leading new events venue in London.”
This latest announcement forms part of Broadwick Venues’ strategy to bring a string of new event spaces to the UK. Exhibition will be the second in a series of new venues over the next 12 months.