Chinese New Year will drive domestic and international visitor numbers up to record highs on February 19 at Westfield London and Westfield White City, the centres owner’s claim.
The week-long celebrations are expected to build on the growth of Chinese spend during the month of February. At Westfield London in Shepherds Bush this has increased 291% since 2009, with spend in the centre’s luxury Village quarter up 281% in the same period.
The month is one of the strongest for Chinese spend, followed by Chinese Golden Week in October and the January sales period.
Westfield marketing director for UK and Europe, Myf Ryan, said: “As various industry statistics show, Chinese tourists are increasingly spending more each time they visit the UK. Supporting our retailers to attract these shoppers is an important focus for both our London centres, particularly around key shopping moments like Chinese New Year.”
Westfield is a member of the Great China Welcome Charter organised by VisitBritain to attract the rapidly-growing Chinese market to Britain by making services and products accessible to visitors.
Between February 19 and 22, both centres will be hosting a range of events including a Chinese cooking masterclass, lion dance performances and a Chinese tea ceremony.