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Wet Easter fails to dampen sales

Retailers reported buoyant trading conditions over the Easter bank holiday weekend despite the wet weather.

Although the Springboard National High Street Index said persistent rain over the weekend led to a 12.5% year-on-year decline in retail footfall, fashion retailers told Drapers they were happy with trade, particularly on Good Friday and Saturday.

“It is difficult to draw a true comparison as Easter last year was three weeks later, but it’s fair to say the entire Easter weekend was pretty good for us,” said Colin Temple, chief executive of footwear retailer Schuh.

“The uncertain weather hasn’t really affected people’s spending. Generally in our section of the market, people are buying fashion product rather than product to suit the weather.”
Jan Shutt, owner of contemporary womenswear indie Sunday Best in Rawtenstall, Lancashire, was only open on Easter Saturday but said the shop was “mobbed” by customers.
“Easter is a difficult one to judge, but this year we had a particularly good selling day,” she said.

Anne Furbank, owner of two-store womenswear indie Anne Furbank in Buckden, Cambridgeshire, and Newmarket, agreed that the poor weather did little to hamper trade.
“Like-for-like sales were pretty similar to last Easter weekend,” she said.

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