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WGSN co-founder warns of impending fashion 'crisis'

Fashion faces a “crisis” unless designers and retailers learn to distance themselves from cookie cutter product development tools, Marc Worth, co-founder of trend analysis website WGSN, warned yesterday.

Speaking at the British Fashion Council’s inaugural Fashion Forum, Worth, who sold WGSN to Drapers owner EMAP for £150m in 2005, said: “When everyone – from the most esteemed fashion houses in Europe and the US, to high street retailers, to the smallest factories in the most remote parts of the world – has access to the same, so-called exclusive fashion business intelligence, can it still be called exclusive?”

“Today, fashion and retail brands need access to a platform where they can refine their own ideas and get them to market more efficiently and effectively.”

At the event, Worth presented a preview of his new fashion innovation advisory service, Stylus Fashion, which will be available to a limited membership of designers and retailers – capped at 100 – from September.

The group will meet throughout the year to network and share best practice.

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