Fashion faces a “crisis” unless designers and retailers learn to distance themselves from cookie cutter product development tools, Marc Worth, co-founder of trend analysis website WGSN, warned yesterday.
Speaking at the British Fashion Council’s inaugural Fashion Forum, Worth, who sold WGSN to Drapers owner EMAP for £150m in 2005, said: “When everyone – from the most esteemed fashion houses in Europe and the US, to high street retailers, to the smallest factories in the most remote parts of the world – has access to the same, so-called exclusive fashion business intelligence, can it still be called exclusive?”
“Today, fashion and retail brands need access to a platform where they can refine their own ideas and get them to market more efficiently and effectively.”
At the event, Worth presented a preview of his new fashion innovation advisory service, Stylus Fashion, which will be available to a limited membership of designers and retailers – capped at 100 – from September.
The group will meet throughout the year to network and share best practice.