Online trend forecaster WGSN has relaunched its website combining its services with those of former rival Stylesight into a single “super-platform”.
WGSN acquired and merged with US-based Stylesight last November. The new combined platform offers a customisable homepage, fast search, locally-tailored content and a professional design toolkit.
It also brings together the viewpoints of WGSN’s content experts from hubs in London, New York, Hong Kong and Sao Paulo, with a curated feed of content from external sources.
As part of the merger, WGSN gained access to Stylesight’s customer database in North America and Brazil, bringing its total number of users to 75,000.
WGSN said 30% of the content on the new site, which is available in five languages, would be produced specifically for each local market.
The launch is the culmination of a £50m, two-year WGSN Group investment programme in technology, content, innovation, people and acquisitions. Like Drapers, WGSN is part of Top Right Group.
Carla Buzasi, launch editor of the Huffington Post UK, is the site’s global chief content officer.