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WGSN rebrands interiors tool used by retailers

Trend forecasting agency WGSN has rebranded its subscription-based HomeBuildLife lifestyle and interiors section, which can be used by fashion retailers to plan their store design.

Now known as WGSN Lifestyle & Interiors, the tool is split into 13 interiors and 10 lifestyle categories, covering industrial design, kids’ lifestyle, seasonal gifting, food and drink, consumer electronics and hospitality.

Content ranges from colour forecasts and market reports to seasonal key items and coverage and analysis from lifestyle and interiors fairs, markets, festivals and exhibitions.

It also includes sections on “experience design” and “wellness”, two trends identified by WGSN’s senior creative team as key influencers.

Head of WGSN Lifestyle & Interiors Lisa White said: “Consumers demand increasingly more from the products and environments which make up their everyday lives. This makes it more difficult for retailers and designers to keep up and make smarter and faster decisions.”

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