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What’s selling now: premium fashion

Find out what’s selling now in the world of premium fashion


Orlebar brown 20161004 ob shot 23 4714

Orlebar Brown

Michael Turnbull Buyer at Lynx in Harrogate

Long-sleeved t-shirts from Hartford (£65) are selling really well for us – the brand uses a lot of colour and colour is always massive for us. The high-summer collection from Orlebar Brown has done very well for us over the summer months, particularly the polo shirts (£115) and printed swim shorts (£135-£225). We’ve recently received the new-season collection from Jacob Cohen and the cotton jeans (£275) have been selling fast. Trade has been really good off the back of a strong summer season.

Nigel Clare Owner of Nigel Clare in Chorley, Lancashire

Balfour jackets (£495-£750) have been selling well for us recently and jeans from Jacob Cohen (£325-£750) always sell well. We’ve noticed that footwear from Jeffery West (£250) has been very popular, too. Business has been positive recently and we are up on last year. Overall, it has been a very good season for us.

Stone island ss17 sweatshirt

Stone Island

Jake Warnes Store assistant at Turners in Colchester

Everything in Stone Island is selling well, especially knitwear (£209). Hugo Boss is always a strong performer for us and recently we have been selling a lot of the polo shirts (£75). Armani jeans (£105-£189) are also popular. Trade has been good. Our end-of-season sale was very strong and the store is performing well.

Nicola Gallagher Sales and marketing manager at Lewis Yates in Billericay, Essex

The Michael Kors Sleek MK collection has been a great seller this season, particularly the silky T-shirts (£45), which have been the biggest hit with our customers. John Smedley has continued to be very successful and the Adrian polo (£80-£130) is one of the standout pieces in the collection for us. Another great seller over the summer has been our Eton ”white floral and fauna print” shirt (£160), which has been really popular, as has the entire shirt collection (£95-£160). The bright, contrasting colours are perfect over the summer. Business has been steady throughout the year.



Rixo London

Sarah Black Manager at The Cross in Holland Park, London

Rixo London dresses (£300) are selling very well for us right now. Cashmere sweaters (£300) from 360 Cashmere have been a strong performer and Rails shirts (£140) are also doing well. I’d describe trade as average over the end of the summer months. It is a quieter time than normal for us because lots of people are away on their summer holiday. We’re based in quite a residential area, so it does have an effect.

Louise Aiken Co-owner of Sub Couture in Notting Hill, London

We’ve been making the switch from sale to the autumn/winter collections over the past few weeks. Sundresses from Veronique Manga Bell (£225) have been selling well. We are waiting for the new collection from Onjenu, but its jumpsuits (£120) are still doing well. One Season’s long-sleeved cotton dresses (£120) are still popular with our customers. The inconsistent weather over the summer hasn’t helped trade and it has been quieter than usual.

Victoria Suffield Owner of The Hambledon in Winchester

The entire collection from Bellerose is doing brilliantly for us – really, everything from the brand is selling well, but the faux-fur jackets (£175) have been strong. Des Petits Hauts knits started off well, especially the cardigans (£179). Lolly’s Laundry is another brand where everything is selling. The brand has been flying off the shelves, particularly the Juno blouse (£96). Trade has been great over the summer and we’re now focusing on the autumn collections.  


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