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WhatsApp to enable business adverts

WhatsApp is updating its privacy policy as part of plans to allow businesses to send instant messages to users.




The app, which is owned by Facebook, said it wants to explore ways businesses can communicated with users, while still giving an experience without third-party banner ads and spam.

“Whether it’s hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls,” said the firm. “We want to test these features in the next several months, but need to update our terms and privacy policy to do so.”

The new policy will allow WhatsApp to share users’ phone numbers with Facebook. It said it will co-ordinate with the platform to track basic metrics about how often people use its services and fight spam on WhatsApp.

“And by connecting your phone number with Facebook’s systems, Facebook can offer better ‘friend’ suggestions and show you more relevant ads if you have an account with them,” the firm said in a blog post today. “For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of.”

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