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Whistles opens first US store

Whistles has opened its first standalone store in the US.

The 1,000 sq ft flagship store, located on Spring Street in Soho in New York, opened on 18 October and features the brand’s complete womenswear collection, including Limited Edition, footwear and accessories.

The store has been designed in collaboration with London studio Matter. The interior has a gallery-inspired aesthetic, with a décor of pale pink and neutral tones. This is contrasted with exclusively commissioned large-scale paintings by British artists Rosie Tonkin that feature bright and bold graphic designs.

Whistles first entered the US market in 2014 through wholesale, and the new standalone store will form a key part of its expansion plans in the country.

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