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Whistles to launch menswear

Whistles has revealed it is to launch menswear for autumn 14 as the high street retailer announced earnings had doubled in the last year.

The chain will launch the new collection for men, which has been spearheaded by design director Nick Passmore, next autumn. The range will be available online and in key stores where it will sit alongside womenswear. It will also be available within selected premium department stores.

Chief executive Jane Shepherdson said: “Menswear is something that we have been planning to do since we started in 2008. We recognise that, as with womenswear there is considerable expansion in the contemporary middle market, this is an ideal time to capitalize on this opportunity and bring the Whistles aesthetic to menswear.”

This news comes as the chain revealed in the year to Janaury 2013 sales grew by 24% to £49.3m, driven by 20% like-for-like growth. EBITDA more than doubled to £3.4m.

Whistles added that in the nine months to October this year sales growth has continued with positive like-for-like sales in its retail stores whilst also maintaining “outstanding” online growth.

Readers' comments (2)

  • could be an interesting competitor to reiss

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  • I wonder if this will go the same way as the short lived Monsoon menswear, with gents not willing to buy from a feminine brand.

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