Premium high street retailer Whistles will open its first menswear only store at 11 Boundary Street in Shoreditch, east London, on March 24, Drapers can reveal.
Whistles menswear Boundary Street
The unit was previously a womenswear boutique run by Debra Winstanley called 11 Boundary that closed last year.
The new Whistles menswear store will offer the complete range of menswear, as well as footwear, accessories, collaborations and branded product. It is located near Sunspel, Sweaty Betty, APC and Kit & Ace.
Whistles launched menswear in 2014 and now stocks it in 23 of its womenswear stores, including in King’s Cross, where menswear and womenswear have separate entrances.
In October Whistles hosted a week-long menswear-only pop-up at the 1,500 sq ft Protein Gallery in Shoreditch, around the corner from the new store location, to gauge shopper interest and to showcase its autumn 15 menswear collection in its own environment.