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White City lures overseas chains

Italian menswear brand David Mayer and Turkish womens-wear brand Ipekyol are lining up to lead a charge of international entrants to the UK at the Westfield London scheme this autumn.
Irish fashion chain A-Wear, Turkish fashion business Desa, Japanese lingerie business Yamamay, Australian designer brand Leona Edmiston and hosiery firm Hue are also in talks to take units.

Abercrombie & Fitch’s sister chain Hollister and French chain Etincelle are also expected to sign up, as well as other international businesses including Cos, which is owned by H&M, and Spanish brand Desigual. Both debuted on London’s Regent Street last year.

The Westfield London development, which is due to open in October, is also understood to be in talks with a host of luxury fashion brands including Prada and Burberry to join Louis Vuitton in the scheme’s luxury village.

Westfield London is due to open on October 30.

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