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White Stuff Christmas sales soar 20%

Lifestyle retailer White Stuff has reported a 20% increase in sales in the five weeks to January 2.

Like-for-like sales were up 11% for the period while international sales increased 61%.

Online sales jumped 40.7% on 2014, bringing it to 29.4% of the total sales mix. Mobile sales made up 65% of total online traffic.

White Stuff chief executive Jeremy Seigal, said: “We are very pleased with another robust performance over the Christmas period, especially given the competitive market place. Our customers responded very positively to our strong multichannel proposition, improved gifting product offer and new shops.

”We remained prime through the Black Friday selling period and maintained full-priced trading for the core December trading period, despite the unusually mild weather. We then saw a strong cross-channel start to the Sale which launched just before Christmas.

”We continue to invest in our brand, product and customer experience to support our future growth in the UK and overseas.”

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