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Urban and outdoor specialist White Stuff has appointed Richard Steele as finance director and Aviva Bard as merchandise director. Steele joins from Principles where he was finance director and replaces Greg Edwards. Bard moves into the new role from Moss Bros where she was merchandise director. White Stuff will also open in Reigate in Surrey, Spitalfields and East Dulwich in London and Truro in Cornwall in the next two months.