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White Stuff to make a 'statement' with Bluewater flagship

Lifestyle retailer White Stuff will open a 7,000 sq ft “statement” store at Bluewater this autumn.

The flagship, located on Upper Guildhall adjacent to Apple and Urban Outfitters, will stock the full womenswear, menswear, accessories and home collections.

Chief executive Jeremy Seigal said the opening would be a “significant moment” for the business.

“[Bluewater] offers a great location with some strong brand adjacencies. In addition to bespoke customer experience activity, the shop will house our full collection, and like all our other shops will support a local charity chosen by our customers.”

CBRE acted for Bluewater. White Stuff was represented by Penningtons Manches.

US young fashion chain American Eagle will open in Bluewater in November.

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