It was a tale of two extremes last Thursday when the launch of Ivy Park, the new athleisure collaboration from singer Beyoncé and Arcadia boss Sir Philip Green, caused the Topshop website to crash, and at the other end of the fashion spectrum the debut episode from ITV’s Bargain Shop Wars tipped the Pep&Co website over the edge.
Topshop said on Twitter that its site was experiencing “some technical issues” as a result of high demand on April 14.
Twitter user @ItsKlarolineDuh wrote: “I give up @topshop #IvyPark I have work in a few hours. I’ll try another time when things aren’t so crazy. #IvyPark is probably sold out :(”
@YoImLexy wrote: “I’ve tried to order #IvyPark about 100 times now. What’s going on @Topshop?”
Meanwhile, a Pep&Co spokesman said that, although the new value chain had bought extra bandwidth for its non-transactional website, the high volume of people searching for the store map finder meant the site was down from the time of the broadcast at 8:30pm on April 14 through to 8am on April 15.
Bargain Shop Wars - Pep&Co
“#BargainShopWars #Pep&Co website not working,” complained Twitter user @3Libby3.
“It’s probably the first time anyone has ever mentioned Beyoncé and Pep&Co in the same sentence,” joked a Topshop spokesman.