Yourbrandspace.com, the wholesale fashion platform that allows brands to showcase collections to retailers, has gone transactional as of today.
The site allows women’s clothing, footwear and accessories brands to sell short order items to around 1,900 UK and Irish retailers and a further 800 worldwide.
The brands, which currently amount to around 100 including 50 in the UK, can create their own profile and set buyer specifications such as minimum orders, location and delivery costs.
The orders will be dispatched by the brand and sent direct to the retailer, at which point the payment will be passed on by Yourbrandspace.
In the online shop, trade buyers pre-approved by the site can search for products and filter by brand, product type, season, delivery timescale and price point.
The buyers can then make a single payment to multiple brands via a debit or credit card, secured by payment service firm Worldpay.
The service is free to retailers. Brands selling via the platform pay tiered annual fees of between £995 and £3,000, which buy both a brand profile and additional online PR and marketing support, as well as 12% commission on sales.
Yourbrandspace was launched in December 2011 by Samantha Bleasby, former event director at London trade show Pure, and former WGSN marketing director Louisa Valvano.