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Wholesale platform Yourbrandspace to go transactional

A wholesale fashion platform that allows brands to showcase collections to retailers has unveiled plans to become transactional later this year.

Yourbrandspace.com, which focuses on women’s clothing, footwear and accessories, will start allowing brands to sell short order items to around 1,900 UK and Irish retailers and a further 800 worldwide from the first week of June. 

The brands, which currently amount to around 100 including 50 in the UK, will be able to create their own profile and set buyer specifications such as minimum orders, location and delivery costs. 

The orders will be dispatched by the brand and sent direct to the retailer, at which point the payment will be passed on by Yourbrandspace.

In the online shop, trade buyers pre-approved by the site can search for products and filter by brand, product type, season, delivery timescale and price point. 

The buyers can then make a single payment to multiple brands via a debit or credit card, secured by payment service firm Worldpay.

The service is free to retailers. Brands selling via the platform pay tiered fees of between £995 and £3,000, which buy both a brand profile and additional online PR and marketing support, as well as 12% commission on sales.

Yourbrandspace will continue to allow brands to showcase forward order collections via its ‘Discovery’ section, and allow retailers and brands to communicate directly through a messaging system.

North London-based independent retailer Pamela Shiffer said the platform will help her to buy in season: “I like to top up throughout the season with the latest colours and trends and this will help me to buy from multiple new brands quickly and easily.”

Jo Davies, owner of indie Black White Denim in Wilmslow, Cheshire, which also has its own brand, said: “I can find new products and brands for my store at the click of a button, plus it is the perfect platform for me to grow my wholesale business. I have an in-stock brand and will be able to reach lots of potential stockists really easily online.”

Yourbrandspace was launched in December 2011 by Samantha Bleasby, former event director at London trade show Pure, and former WGSN marketing director Louisa Valvano. 

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