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Who's Next Prêt-à-Porter Paris reports ‘positive’ outcome

Parisian tradeshow Who’s Next Prêt-à-Porter Paris ended its January edition on a positive note with a strong attendance from international buyers despite some brands noting a poor turnout.

The tradeshow, which was formed as a result of a merger between Who’s Next and Prêt-à-Porter last year, was held from January 21 to 24 at the Parc des Expositions, at the Porte de Versailles.

The event, which was divided into six exhibition halls, saw an attendance of 65,682 visitors over its four days, of which 68% were French. There were 1,300 attendees from Great Britain, while 32% (21,286) of visitors were international buyers.

Mr Brown, the hall devoted to urban and menswear brands, and Fame, showcasing ready to wear womenswear brands, were both reportedly packed during the four day event.

However, the event organisers said the show had some areas that suffered from low attendance, with preparations already underway to make the necessary improvements for the June 2012 edition of the show.

Mess Around, an area occupied by footwear brands, reported a low attendance on Saturday and Tuesday, but due to an increased presence of buyers on Sunday and Monday the turnout was described as “satisfying”. Brands in Premiere Classe, the accessories section, lamented the poor number of buyers at the show.

Show organiser, WSN Development, has already announced its intention to focus more intently on international promotion for the next event, with foreign customers being its core target for the June 2012 edition of the show. It hopes international buyers will bring attendance up to 50% within the next two years.

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