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Why we deliver what our readers want

Lauretta Roberts

The importance of keeping a laser-like focus on the customer at all times won’t be lost on any good retailer. And it doesn’t just apply to retailers, but to us here at Drapers too.

Recognising that the retail landscape has changed dramatically, we decided to conduct some in-depth reader research to ensure we remain as essential as ever. Like retailers, we too are operating in a multi-channel environment and must deliver the right information in
the right way.

Happily for us we found we were getting many things right, which is why you won’t see any dramatic changes to your Drapers this week, but there are some subtle but significant improvements introduced on the back of your feedback.

First of all you’ll notice our approach to news has been enhanced; we’re digging deeper into the stories that matter and we’ve introduced a bulletin-style news spread, The Week in Fashion, so you can see at a glance whether you’re up to speed with all the week’s happenings.

You’ll also notice our new Data Digest section, which gives you a valuable insight into how the sector is performing. To give you the reader more of a voice we’ve extended our Your Say section to two pages and introduced a Business Briefing page in which market-leading experts offer practical business advice. A Careers page completes the new content line-up, but some of your favourite features have also been given a flattering facelift.

Finally, our format has been tweaked to make us a little easier to pick up, but we hope that thanks to the content enhancements we will be that bit harder to put down.

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