Premium childrenswear brand Wild & Gorgeous has launched its first collection for boys on its new website, which was developed to incorporate the firm’s rebranding and the site’s additional functionality.
Wild & Gorgeous
The company – previously called ilovegorgeous – has been producing clothing for girls for a decade and its rebranding and new name are designed to reflect its new unisex direction.
The move comes after the business raised £700,000 through a crowdfunding campaign in May of this year to support the rebranding and launch of a boys’ clothing range.
The latest autumn 16 collection for girls is features east Asian motifs, including embroidered dragons and intarsia tigers.