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Wild & Gorgeous launches boys' collection on revamped website

Premium childrenswear brand Wild & Gorgeous has launched its first collection for boys on its new website, which was developed to incorporate the firm’s rebranding and the site’s additional functionality.

Wild and Gorgeous

Wild & Gorgeous

Wild & Gorgeous

The company – previously called ilovegorgeous – has been producing clothing for girls for a decade and its rebranding and new name are designed to reflect its new unisex direction. 

The move comes after the business raised £700,000 through a crowdfunding campaign in May of this year to support the rebranding and launch of a boys’ clothing range.

The latest autumn 16 collection for girls is features east Asian motifs, including embroidered dragons and intarsia tigers.

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