Will Kernan is to leave his role as chief executive of The White Company after five years to take up a new role.
He is set to join cycling firm Wiggle as chief executive but will continue in his role in the short term, working closely with founder Chrissie Rucker, chairman Tony Campbell and the board of directors.
The White Company said the search for a replacement is already underway.
“The White Company is looking forward to an exciting year ahead, with the launch of its inaugural skincare range and international expansion – with summer seeing the opening of its New York flagship,” a spokesman added.
Kernan was chief operating officer at New Look from September 2010 to February 2012, and group managing director for the three years before that.