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William Kim leaves Burberry to head AllSaints

Premium retailer AllSaints has poached a senior executive from Burberry as chief executive, plugging the gap left after Stephen Craig’s unexpected departure last year.

William Kim, currently senior vice president of retail and digital commerce, will join AllSaints on October 15.

Chief financial operator Peter Wood has been holding the reins since September 2011, when Craig suddenly left the business. He will now return to his former role.

Kim has more than 14 years’ experience in the luxury industry, working at high profile labels including Gucci Group – including Gucci and Alexander McQueen - and Abercrombie & Fitch, as well as the seven years he has spent at Burberry.

Lyndon Lea, partner of AllSaints’ controlling investor Lion Capital, said Kim was “the ideal choice of chief executive for AllSaints”, noting that his international experience and digital skills would be “invaluable as AllSaints enters the next phase of its evolution”.

Kim said: “Having gone around the globe twice with Burberry and Gucci and having worked across different channels, I am very excited to bring this background to AllSaints. 

“In particular, my global digital and Asian branding experiences will help AllSaints capitalise on the opportunities that exist for it at this juncture.

“More than anything, I look forward to working with the excellent team already in place to create further an innovative culture that will enable us to expand the company’s global footprint, as well as its digital presence, and ultimately take the AllSaints brand to the next level.”

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