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Winser in shock Agent Provocateur exit

Kim Winser has left her role as chairman of luxury lingerie chain Agent Provocateur after just 12 months at the business.

Winser, who joined Agent Provocateur in December 2009 in an advisory capacity, is thought to have resigned but it is unclear what prompted her departure and whether she has another job to go to. She was installed as chairman of the retailer, which is best known for its risqué product and saucy ad campaigns, by its private equity backer 3i last March.

Winser was brought in to work on developing Agent Provocateur’s international business, particularly in markets where it had struggled to find partners or had found it more difficult to work. She initially focused on Japan and South America, holding talks with potential franchise partners.

It was also hoped Winser would help develop Agent Provocateur’s marketing strategy and would target a new audience by offering larger cup sizes and creating commercial ‘mix and match’ collections.

Before joining the retailer, Winser ran luxury heritage brand Aquascutum but left after her plans for an MBO from its Japanese owner Renown failed.

Winser also previously worked at luxury knitwear brand Pringle of Scotland, where she repositioned the old-fashioned knitwear brand as a premium upmarket label, signing supermodel Sophie Dahl as the face of the collection. She also spent two decades at Marks & Spencer.

Agent Provocateur declined to comment and Winser could not be contacted as Drapers went to press.

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