Multibrand concept store Wolf & Badger will relocate its London stores and head office into a 12,000 sq ft space at Coal Drops Yard, the new shopping quarter in London’s King’s Cross that is set to open on 26 October.
The three-storey space, in the building that housed nightclub Bagley’s, will feature a selection of womenswear, menswear, accessories, jewellery, beauty and homeware, as well as a cafe, restaurant and terrace.
It will also house concessions including a fashion magazine and book store, a stationery store and a florist. Wolf & Badger will also bring its creative hub Wolf & Badger Studios and its head office into the space at Coal Drops Yard.
Brothers George and Henry Graham opened the first Wolf & Badger store in Notting Hill, London, in 2010, as a platform for emerging designers and more established brands to reach new audiences. Brands go through an application process to apply for retail space in store and online and, if accepted, pay a membership fee that contributes to services such as marketing and PR.
Wolf & Badger has closed its Dover Street store, and its Notting Hill store is set to close in October. Its New York store, which opened in March last year, will remain open.
Wolf & Badger will join other fashion retailers including Paul Smith and Universal Works at Coal Drops Yard, as well as restaurants including Barrafina, Casa Pastor and wine bar The Drop.
“Great stores are about more than just shopping, and we’ve always wanted to create a space like this to present a dynamic and differentiated experience to our customers,” said co-founder and creative director Henry Graham.
“With this launch, we are curating a destination where art, culture, gastronomy and events can all come together under one roof to complement our signature selection of ethical, unique and unusual products.”
Read an interview with the Graham brothers here.