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Wolford reshuffles UK management

Wolford has reshuffled its UK management structure following the departure of UK managing director Angela Blundell at the end of last year.

The Austrian hosiery, lingerie and bodywear manufacturer and brand said it has split the responsibility of its wholesale and retail business in its UK subsidiary in order to serve the customer better.

Helga Meersmans is now responsible for the wholesale business in the UK, in addition to her responsibility for the wholesale and retail business in The Netherlands and Belgium. She has been country manager for the Benelux region since March 2012.

Gustavo Prestes has been appointed as head of retail operations for the UK and Southern Europe. He previously spent 10 years at swimwear brand Vilebrequin as country manager for the UK, Spain, Portugal and Middle East, and was UK area manager of Mexx for four years to August 2008.

Ashish Sensarma became the new chief executive of Wolford in January last year, replacing Holger Dahmen. He worked at Mexx for more than 20 years until 2006, when it was sold to Liz Claiborne. He was the chief operating officer of swimwear brand Vilebrequin from 2008 to 2012.

Blundell became managing director of Wolford’s UK and Ireland subsidiary in September 2013, joining from the same role at womenswear brand Olsen, where she spent two years. She previously worked at Selected Homme, FullCircle and Diesel. Her next move is not yet known.

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