Petit will oversee Wolverine's Merrell and Patagonia footwear brands in the territories and will be based in Wolverine's London office. He joins the company on June 23.
Petit joins from Nike where he was general manager of football for the European, Middle Eastern and African regions. He has more than 13 years experience in the outdoor, sports and consumer goods sectors. He had worked at Nike for 12 years.
Petit will report directly to Onders Ors, senior vice president of international at Wolverine Worldwide's outdoor group.
Ors said: "Jean-Pierre's deep experience with the internationally-respected brands will aid in his management and growth of the outdoor group in the EMEA region. I am confident that he is passionate about the Merrell brand and, more importantly, understands the operational side of the business to continue to position both Merrell and Patagonia Footwear for long-term growth with the aim of market leadership in this region."