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Womenswear brand Claudia Sträter relaunches in UK and Ireland

Claudia Sträter, the Dutch womenswear brand previously stocked by retailers including Harrods, Selfridges and John Lewis, is relaunching in the UK and Ireland after a six-year hiatus.

The mainstream brand, based in Diemen in the Netherlands, has produced a 400-piece collection for spring 16, comprising casual and eveningwear, as well as outerwear under its Maura sub-brand. Wholesale prices start at £15 for T-shirts.

Claudia Sträter has not been sold in the UK and Ireland since 2006, when an internal restructuring resulted in the company pulling out of all export markets.

At the time the brand had around 120 independent accounts on these shores, including Angela Beer in Bramhall, Cheshire, and Anne Furbank in St Neots, Cambridgeshire, in addition to multiples.

The relaunch is being handled by London agency Apt Collections, which will show the collection at trade show Scoop London on August 2-4.


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