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Womenswear brand Wishbone opens first retail pop-up

British womenswear brand Wishbone is opening its first pop up store at 33 Brompton Road in London on May 2.

The label, which launched in February this year, will showcase its full spring 14 collection on the ground floor of the store, while the second floor will be home to the brand’s design and development studio.

Wishbone founder and creative director Ann Hardiman said opening the store is a “dream come true.”

She added: “It is a very exciting time for us. Wishbone’s journey began in 2009 and I have been working since then to make this project come to life. After having traded for two months, being able to open up our first retail location is like a dream come true and a testament to show that we have identified a gap in the market and are already making our mark in it.”

Wishbone is currently available in selected John Lewis stores including Oxford Street and Sloane Square’s Peter Jones as well as online.

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