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Womenswear given boot by Kickers after poor sales

Kickers is axing women's clothing to focus on footwear after sales of the collection slumped.

The clothing offer, which has been going for more than 10 years, has been withdrawn from 56 outlets including concessions in Debenhams, House of Fraser and Westgate department stores.

Kickers, which is owned by Pentland Brands, is understood to have laid off about 20 staff, including the design team, most of whom left before Christmas, and the retail team, who will leave next week.

A source told Drapers that although womenswear had ended for the foreseeable future, Pentland would retain the Kickers menswear range. "Pentland wants to focus on the footwear because it didn't feel womenswear was moving in the right direction. Clothing has always been subordinate to footwear."

The brand collaborated with Fashion East label House of Holland at last week's London Fashion Week on a range of patent Kick-Hi boots. More designer collaborations are in the pipeline.

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