La Belle Femme, a mother of the bride specialist based in Chislehurst, is to close its doors after 50 years at the end of this month.
The business was founded in 1967 by Rosemary Edwards and has previously had stores in Tunbridge Wells and London, which are now also closed.
Edwards said it was the “end of an era” but “after 50 years in the rag trade, it’s time to say goodbye”.
“We’ve had fun over the years weathering the storm of recessions, we’ve pioneered some fantastic trends and we’ve produced many fashion shows for charity,” she said. “In recent years I’ve been privileged to watch my daughter grow into one of the UK’s largest independent fashion agents, which also means I can keep my hand in.”
The final day of trading will be 31 March.