London-based womenswear label Hemyca has begun selling its collections online through its own ecommerce store.
Hemyca.co.uk went live on April 7 and stocks the full the spring 15 collection of clothing and outerwear, as well as occasionwear.
It also offers an alteration service and bespoke womenswear, menswear and bridal, with the latter available via a payment plan.
Hemyca was founded in 2009 and has previously only sold through etailers Then and Now, The Cools and 59strings, as well as womenswear independent Darcy B in Suffolk. It has three international stockists, in New York, Dubai and Italy.
Retail prices for ready to wear start from £390 for a sleeveless top and range up to £990 for a jacquard coat.
Founders Helen Clinch and Myra Nigris, who have previously worked at DKNY, Calvin Klein and Zara, said: “Our customers love the ability to personalise and we’re sure the new service will be a success from day one. The ecommerce site is the first of many exciting developments and we cannot wait to see it come to life.”