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Womenswear mood is lifted by colour

Two reader polls running at reveal a challenging situation for buyers as the autumn 09 season gets into full swing. Almost 80% of respondents to the question “Are you cutting your budgets for autumn?” said yes, while in a separate poll, 76% of respondents said prices had gone up for autumn.

Putting together a successful buy on a smaller budget with more expensive product certainly won’t be easy, and with many more buyers choosing to stay away from the international shows, where so often buyers uncover those hidden gems that will give their offer the edge, the task is even harder.

So far, anecdotal evidence shows that the UK contingent at menswear show Pitti

Uomo and streetwear fair Bread & Butter was diminished this season, but the mood at the latter was at least upbeat, which perhaps refl ects the relative resilience of the young fashion market.

The all-important womenswear shows in Düsseldorf, Copenhagen, Paris, Birmingham and Pure in London are taking place over the next few weeks and will provide a clearer picture of how the market is feeling and how it is spending.

Ahead of those events you can at least get a clearer picture of how the trends are taking shape with the help of our Autumn 09 Womenswear Special, in which you’ll fi nd many pages of inspiration in our still life, model shoots and fashion news pages.

Unlike the menswear ranges which have been as grey as the mood in the financial markets right now, womenswear at least has plenty of colour for buyers, and hopefully customers, to get excited about.

We can’t help you with your budget, I’m afraid, but hopefully we can provide plenty of ideas on how to spend it smartly.

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