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Ann Marie’s

Ann Marie’s in Berkhamsted, Hertfordshire.

Chosen by Gerry Verge, UK sales agent for womenswear brand Passport.

Ann Marie’s has brilliant displays, excellent service and a great brand mix. It specialises in eveningwear and occasionwear, but also has smart casual styles – perfect for Berkhamsted, where a lot of the women are well-heeled but favour more classic styles.

The store manages to create a warm and welcoming atmosphere without being stuffy. In fact, the shopfit is very contemporary, clean and easy to navigate.

But it’s the service that really makes Ann Marie’s special. Owner Anne Marie Rouse and her team always offer advice on which brands and styles suit the customer and will hunt out matching accessories to go with outfits. They even give advice on make-up, which is a nice touch seeing as they don’t actually sell it.

The store also holds events where customers come in for a glass of champagne and a look at the new collections. It helps raise brand awareness and customers love the socialising.

Address 152 High Street, Berkhamsted, Hertfordshire

Telephone 01442 878954

Owner Ann Marie Rouse

Brands include Apanage, Joseph Ribkoff, Marie Mero, Oui Moments, Passport

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