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Brands play it safe in Copenhagen

Womenswear brands at Copenhagen Fashion Week stuck to tried and tested trends for spring 10, as they sought to satisfy a cautious yet optimistic mood among buyers.

Heidi Svarre, export manager at contemporary womenswear label CCDK, said: “We had a good show, but buyers went for safer styles.”

Lena Højgaard Hansen, sales representative at premium brand Noblesse, added that buyers’ budgets were slightly down. “Buyers are going for safer styles and good quality fabrics,” she said.

One UK department store buyer who attended after an 18-month absence said: “The level of design at Gallery is higher than CPH Vision but it’s less commercial.”

Copenhagen Fashion Week has three shows: CIFF, CPH Vision and Gallery. Attendance at CIFF fell 14.5% to 24,371 visitors against last August, while Gallery’s visitor numbers were down 4% to 10,809. CPH figures were not available as Drapers went to press.

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