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Dannii Minogue brand targets premium indies

X Factor judge Dannii Minogue has teamed up with accessories designer Tabitha Somerset-Webb to launch her debut womenswear brand.

The duo have joined forces to create a premium womenswear label called Project D, which launches for autumn 10.

The pair are now targeting a raft of premium and womenswear independents with the range. Harvey Nichols and Selfridges have already bought into the range.

Minogue is set to take on premium bridge brands such as See by Chloé, Marc by Marc Jacobs and Twenty8-Twelve with the collection and wholesale prices ranging from £78 for a one-shoulder silk dress to £180 for a black sequinned maxi-dress.

Stand-out pieces include floaty tea dresses in georgette and silk, a strapless, black maxi dress in silk chiffon with a silver metallic beaded front panel, and a cream and brown mottled print worked into a three-quarter sleeve dress.

Beading, embellishment and bold prints are an integral part of the collection. The first drop will hit stores in late June.

Somerset-Webb already has her own range of luxury handbags, called Tabitha, which is stocked in Bloomingdale’s department stores in the US and in UK department store chain Fenwick.

She said of the tie-up: “I am not moving away from bags and Tabitha will keep going, but I am very excited about starting to work on a clothing range. I’m really loving the new challenge and adding new skills to my repertoire.”

The autumn 10 collaboration between the pair is set to expand into an accessories range and a women’s fragrance later this year. Minogue is expected to promote the range.

For more information call 020 7731 5513.

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