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Jaeger London to make retail debut this month

Premium retailer Jaeger will open its first Jaeger London stores in London this month.

The three stores, in Canary Wharf, Covent Garden and Leadenhall Market, will offer an edited selection of womenswear and accessories products from its trend-driven sub-brand Jaeger London. The Covent Garden and Leadenhall stores will offer its menswear collection.

The Canary Wharf store will be the first of the three stores to open its door on November 11, followed by the Covent Garden shop on November 18 and Leadenhall Market on December 2.

Belinda Earl, Jaeger group chief executive, said: “We are delighted to be opening three new Jaeger London concept stores in these vibrant new London locations. Each store offers the directional Jaeger London collection in a highly contemporary environment - attracting both new and loyal consumers alike.”

In September Jaeger moved into Italy with the opening of four shop-in-shops in Coin department stores. Coin is Italy’s biggest department store chain and the four shops – in Milan, Rome and Padua - will stock a selection of womenswear from the Jaeger London collection and accessories.


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