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Only way is fashion for Essex star

The Only Way is Essex star Lauren Goodger is to launch her own womenswear brand in conjunction with Fashion Capital, the organisation which supports up-and-coming designers.

Manufactured exclusively in the UK, the 30-piece collection will be designed by Goodger in collaboration with Fashion Capital using its London workshop and factory.

Pieces will include A-line dresses, wide palazzo pants, leather jackets and body-con dresses. The collection will launch in November for the spring 12 season. Prices are yet to be confirmed.

Readers' comments (3)

  • insulting

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  • Jessica Good

    100% British made and seeing as it's made in Fashion Capitals own workshops, I don't think it's insulting. Have a read about what Fashion Capital does for young designers, pattern cutters etc. I think this is good p.r. for them!

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  • Maybe Anon meant the 'designed by' tag? No-one disputes that FC do a good job for designer/makers but it will be interesting to see the design references Laurens range comes up with. Going to probably be a little bit of this, a little bit of that, snaffle a few references from other peoples work and Voila! A celebrity range is created. Doesn't matter that it may have very little depth and filches bits and bobs from everyone else but good for a short term cash boost. The TOWIE gilrs don't get paid for the show so they need to gather in as much cash is poss whilst things are hot for them.

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