Stunned Londoners were treated to an eyeful this week when lingerie brand Wonderbra launched its latest marketing campaign with a nod to the “Hello Boys” campaign which made the brand famous in the 1990s.
Wonderbra supported the launch of its new Full Effect bra with a 3D billboard advert (pictured) on Waterloo Road in London. It featured a model wearing the new bra, which the brand said can boost busts by up to two cup sizes.
The ad has to be viewed through specially designed 3D glasses in the shape of the bra, which were given away in Monday’s edition of The Sun newspaper.
The stunt kicked off a wider campaign, called Full Effect Your Life, that will offer Wonderbra consumers the chance to win one of three “life-enriching” experiences, including work experience as a stylist with Britain’s Next Top Model judge Grace Woodward or as a fashion journalist at Cosmopolitan.co.uk.
Wonderbra head of marketing Julia Nolan said: “The 3D billboard is the perfect way to launch the campaign. It brings to life the product’s benefits in a bold and exciting way.”