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Wood Wood nabs Adidas director

Danish contemporary brand Wood Wood has appointed former Adidas director Ulrich Scheibelein as director of sales and marketing.

Ulrich Scheibelein

Ulrich Scheibelein

Scheibelein has spent the last 10 years at Adidas, most recently as director of fashion for the Nordic region.

At Wood Wood Scheibelein will have overall responsibility for the label’s sales and marketing initiatives.

He replaces Thomas Nissen, who has been heading Wood Wood’s sales and distribution for the last four years.

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