Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

WoolOvers unveils contemporary rebrand

Knitwear specialist WoolOvers has unveiled an extensive rebrand as part of its plans to expand in the UK and overseas.


WoolOvers’ seasonal catalogues, UK and international websites, factory store and headquarters have all been updated. 

“We have modernised and professionalised everything from the ground up, so it made absolute sense that we rebrand,” said chief executive Neil Sansom, who joined WoolOvers from Moss Bros, where he was omnichannel director, in September last year.

“Now that we are full-steam ahead with this process, we feel we can now go to market as a fresh and relevant, contemporary retailer.”

WoolOvers was established in 1989 as a small country show brand and now sells through its UK website, factory store and nine international websites, three of which are fully translated.

The company is set to launch its first TV advertising campaign at the end of November.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.