Knitwear specialist WoolOvers has unveiled an extensive rebrand as part of its plans to expand in the UK and overseas.
WoolOvers’ seasonal catalogues, UK and international websites, factory store and headquarters have all been updated.
“We have modernised and professionalised everything from the ground up, so it made absolute sense that we rebrand,” said chief executive Neil Sansom, who joined WoolOvers from Moss Bros, where he was omnichannel director, in September last year.
“Now that we are full-steam ahead with this process, we feel we can now go to market as a fresh and relevant, contemporary retailer.”
WoolOvers was established in 1989 as a small country show brand and now sells through its UK website, factory store and nine international websites, three of which are fully translated.
The company is set to launch its first TV advertising campaign at the end of November.