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Wrangler skips into town with new logo

Denim brand Wrangler is to unveil a London flagship store on Carnaby Street next month with a new look for its branding, ahead of a European store push. The 2,000 sq ft shop, which will sport Wrangler's retro rope logo, will be one of five UK stores to open in the next five years, according to retail development manager Andy Gooday. Wrangler, which is owned by VF Corporation, is also aiming to open three to four overseas stores a year for the next five years, including shops in Paris, Amsterdam, Milan and Berlin. It is also hunting for a potential location in Dublin.

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