House of Fraser has slashed selected prices by up to 50% in its pre-Christmas Sale which launched today.
House of Fraser is offering the discount on selected items throughout its stores and on its website.
It is unclear how long the Sale will last.
A spokeswoman for House of Fraser said that the department store’s normal Winter Sale would start on December 26, but said that House of Fraser would offer promotions on selected items in the run up to Christmas. However, she added that some of the department store’s concessions may go on Sale before this date.
Sale activity increased across the high street today, with French Connection launching up to 50% off today. Austin Reed is offering up to 40% off.
Tesco has also launched a half-price Sale.
Marks & Spencer has also cut selected prices by 30% today and Debenhams is running its third five-day Spectacular pre-Christmas Sale.
For more on who is on Sale visit Patonz Compshop which monitors Sale activity on a daily basis in London’s West End.