Yoox Net-a-Porter (YNAP) Group is adopting a fur free policy across all its online stores, as it pledged to be an “industry-wide catalyst for change”.
The group said it will no longer stock items made from animal fur across its sites Net-a-Porter, Mr Porter, Yoox and The Outnet. The move comes after the company committed to managing its environmental impact in a sustainability report last year.
Matteo James Moroni, head of sustainability at YNAP, said: “We have a strong sense of responsibility and recognise the importance of making a positive contribution to society. With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change.”
The change also sees the group joining the international Fur Free Retailer Program and working with a raft of environmental and animal rights organisations including Humane Society International.
Other commitments in YNAP’s sustainability report include the recently-launched partnership for sustainable fashion with Parsons School of Design in New York and ensuring new buildings are sustainable.
Moroni said that “there is still much more to do and we remain more focused than ever on our commitment to create a sustainable future.”