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Yodel drafts in help to cope with Black Friday and Christmas demand

Parcel carrier Yodel has appointed Mark Horrobin to the newly created role of peak programme director and tasked him with strengthening its delivery services during busy times for online orders such as Black Friday and Christmas.

Horrobin joins from Fincastle Partners, the technology consultancy he founded in 2011.

He was chief operating officer of Tesco Telecom from February 2009 to January 2011. Other previous employers include Carphone Warehouse and AOL.

He now reports directly to Yodel’s chief operations officer and interim joint chief executive Keith Basnett.

Yodel was forced to suspend collections from its distribution hubs for two days last December as it struggled to keep up with the spike in demand caused by Black Friday and Cyber Monday on November 28 and December 1 respectively.

It has since invested in new sites, vehicles, technology and training, as well as consumer research. It has predicted a 375% increase in the number of shoppers planning to take advantage of this year’s Black Friday promotions.


Readers' comments (2)

  • He will have some job on his hands! Yodel can't even deliver on an ordinary day on time! If I know a company uses Yodel, I don't order!

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  • Hopefully they will invest in more HGVs to cope with the influx in demand. Yodel apoligised last year: "the weekend after Black Friday we went to find more HGV drivers but couldn’t find sufficient. There is a shortage". regardless, there reputation suffered greatly. Let's hope that they can rectify things this year!

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