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Yodel's festive trading volumes rise

Parcel carrier Yodel posted growth in customer satisfaction and volumes during the last two months of 2017, as festive trading hit its stride.

The carrier delivered 11% more parcels in the four weeks up to and including Christmas Eve, compared with the same period in 2016.

It also saw a 28% increase in parcels in the week before Christmas, and noted a “marked increase” in volume during Cyber Week.

Meanwhile, its rating from reviews platform TrustPilot increased by 20% (1.2 points) to 6.5 during the two months from the beginning of November to the end of December.

It also cited research from the platform, which found 82% of online shoppers reported a “good or great” delivery service.

Around 6,000 people per day rate deliveries by Yodel, which is used by retailers including Arcadia and Very. Yodel operated seven days a week during the period.

Mike Cooper, CEO of Yodel, attributed its performance to investment in its operational leadership team during 2017.

He added: “Despite the snow and ice, and atypical shape of volume, which led to an unusually high number of parcels in the final week before Christmas, we were proud to successfully deliver millions of our clients’ promises.

“As we continue our drive to improve service and customer experience, we are encouraged with how we performed over our busiest time of year, and enter 2018 with a renewed emphasis on driving improvements to the service we offer clients and to their customers.”

The business opened a new data and insights hub in September, called the Business Control Tower, at its Hatfield sort centre in Hertfordshire to prepare for peak trading.


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