Yoox has launched an artificial intelligence-powered stylist that allows shoppers to mix and match products and share looks on social media.
YooxMirror will showcase 250 products per week. Its avatar, Daisy, can try on the looks and will take over the Yoox Instagram account in a first for the business.
Paolo Mascio, president of Yoox, said: “The introduction of YooxMirror represents an important move for us, offering our customers something personalized and memorable which is also a brand-new way to explore the very best of Yoox. We are so excited by the potential of this initiative that we will not limit our avatar Daisy to the styling suite – taking over our Instagram, she is going to become the personification of Yoox, allowing us an even more direct contact with our followers and customs.”