Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Yoox launches festive dinner table campaign

Italian etailer has launched an online Christmas campaign featuring an interactive Venetian dinner party where shoppers can scroll over fashion and design items on the dinner table to watch videos and buy promoted items.

The videos, featuring famous Italian celebrities such as actress Alessandra Mastronardi and screenwriter and photographer Charlotte Colbert, will be released throughout the festive period.

As part of the campaign, will sell an exclusive womenswear capsule collection created by the contemporary Italian brand MSGM. The MSGM X YOOX collection has been inspired by Venice’s famous bridges.

To see the dinner table and watch the videos, click here.

Yoox has also launched its app worldwide to coincide with the campaign, which includes a new feature called ‘around you’ which gives shoppers the opportunity to discover what other customers are purchasing in their area.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.