Italian etailer yoox.com has launched an online Christmas campaign featuring an interactive Venetian dinner party where shoppers can scroll over fashion and design items on the dinner table to watch videos and buy promoted items.
The videos, featuring famous Italian celebrities such as actress Alessandra Mastronardi and screenwriter and photographer Charlotte Colbert, will be released throughout the festive period.
As part of the campaign, yoox.com will sell an exclusive womenswear capsule collection created by the contemporary Italian brand MSGM. The MSGM X YOOX collection has been inspired by Venice’s famous bridges.
To see the dinner table and watch the videos, click here.
Yoox has also launched its app worldwide to coincide with the campaign, which includes a new feature called ‘around you’ which gives shoppers the opportunity to discover what other customers are purchasing in their area.