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Yoox launches online menswear department store

Yoox, the fashion etailer, has launched an online designer menswear department store called, which will cater for customers in the US and Europe, will feature cutting-edge designers and Italian premium niche brands, such as Marc Jacobs and Viktor & Rolf. said it differentiates itself from other online department stores by offering just menswear, although it plans to introduce womenswear later this year.

Yoox Group founder and chief executive Federico Marchetti said: "We have built long lasting relationships with designers and our business goal has always been to fulfil their needs in the global marketplace by using the power of the internet."

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