Ecommerce platform Yoox has unveiled a redesigned website and app, set to go live in mid-September.
Yoox’s new design aims to make the website and app more user-friendly with increased customisation options for the homepage. Greater personalisation in the form of geolocation, user buying history and real-time browsing behaviour will inform the make-up of the homepage, creating galleries of items based on the individual user’s history.
The site will also feature galleries based on local weather forecasts, as well as an increased focus on editorial content such as style advice.
The newly designed site and app will launch on 16 September.